Are you using Podcast Transcription for your podcast? In this article we go deep into why this is more important than ever, and we give you tools to make the process easy and super affordable.
Podcasting has become an increasingly popular way to consume content in recent years. A key reason for this is that podcasts are incredibly portable – you can listen to them while commuting, doing chores, or even working out. However, one of the best things about podcasts is that you can transcribe them.
Your podcast episodes must be optimized to rank well in Google’s ever-changing algorithm. You can boost visibility by adding tags, metadata, or descriptions. Transcribing a podcast has several benefits, including making the content more accessible and easier to search.
In this blog post, we’ll explore the benefits of podcast transcription and why you should be doing it.
What Is Podcast Transcription?
Podcast transcription is the process of writing a verbatim written version of the dialogue. To clarify the document, the transcript should identify who is speaking if there are multiple speakers. Word-for-word podcast transcription is often done by professional transcriptionists who convert audio files into text.
It is time-consuming and tedious to type audio files yourself, and you will end up with a file that is not optimized for your audience. The transcripts greatly benefit the listeners and producers, which is why top podcast producers use a professional transcription service.
Why Is Podcast Transcription Important?
Podcast transcription is a key step in creating a podcast, as it provides listeners with written information that they can use to better understand your content and how you intend to deliver it.
It is especially important if you want to reach out to a wider audience, as not everyone who listens to your content will be able to access it through a podcast app or website. By providing written transcripts for your podcasts, you can ensure that everyone can follow along with what you have to say.
Podcast transcription also allows you to provide additional information about your guests and their experience with your show. It can be particularly useful when attracting new listeners or expanding your current audience base.
Here are five reasons why is podcast transcription is important:
1. Provide Written Information To The Customer
People enjoy listening to podcasts, but many would also prefer to store podcasts in written form in an easily accessible place, so they can access them whenever and wherever they want. It is because they can extract the right meaning from reading more than from listening to podcasts that people choose to read over listening to podcasts.
It is also desirable for listeners who prefer to view your podcast’s content through transcripts, so you should seek a transcriptionist who can do accurate transcriptions.
2. Provide Better Experiences for listeners
When producing podcasts, the user experience for those who will listen to podcasts is considered. It is a must to make your podcasts accessible and user-friendly so that your listeners will enjoy them effortlessly. In that case, you should make your podcast easy to access and user-friendly so that your listeners will also tell their friends about your podcasts.
The best way to increase the popularity of your podcast and attract more audiences is to do this. Audio transcripts can be an excellent tool for improving your podcast’s user experience to a great extent so that they can consume your podcast more effectively.
3. Enhance Accessibility
Podcasts are a great medium for reaching a wide audience. To make it easier to understand, let’s look at an example: Your podcast would not be accessible to deaf or hard-of-hearing people because they have auditory impairments. Also, what about people whose primary language is not English and who may have difficulty following along?
A person may be unable to know audio content due to their disorders, or they may be unable to comprehend audio content due to their disorders. Transcription plays a very important role in such a case.
Using your laptop or smartphone to read transcriptions subtly would save time and time. Those with good hearing skills would also benefit from reading transcripts, eliminating any discomfort or distractions that may arise from listening.
4. Optimize Your SEO and therefore visibility
The Internet and search engines like Google are the easiest ways to get information today. There is, however, one area that is left untouched by this search engine, and that is audio content. Although it has the answer to any query you can type in to find the information you need, it has not yet covered all the available areas.
Besides Google, a search engine that enjoys reading is all that matters to top companies that use audio transcription services from a trustworthy transcription agency. You should post transcripts of your podcasts on your website so Google can see them, and if it finds relevant keywords in the transcripts, it will rank them higher in search results.
5. Social Media-Friendly
Social media has a profound effect on a brand. It would help if you created transcripts to get more people to watch your podcast and share it on various social media platforms. Brands spend more time and effort on social media to promote their products and services.
Why Should You Transcribe Your Podcast?
Why should you transcribe my podcasts if your audience already hears what you say? Do my podcasts need to be transcribed if you already have a big following?
The answer is yes! It would help if you transcribed every podcast you have. You have probably asked yourself this question before. No doubt you have. The answer is yes!
You can give your listeners what they want by transcribing your podcast. Since so many people are tuning into your every word, some will want more. You add another dimension to your podcast by converting your audio into text. Now, you can share your blog post with everyone! You can provide bonus content to your audience by adding show notes to the transcribed audio.
You can also increase your follower base by making your podcast accessible to everyone. Unfortunately, those who are deaf or hard of hearing will not be able to appreciate the soothing tone of your voice or your unique content. The audio Transcription will allow them to comprehend what your podcast is about, bringing in new listeners you didn’t think you could reach!
Your website can benefit from a podcast transcript if you are concerned about accessibility. When search engines scan your site to rank your listings, a transcription can assist people with auditory processing problems by making your audio searchable using specific keywords. It will help the individual better understand what is happening if they read the transcript simultaneously as the podcast. Even though they can hear what you’re saying, they may not be able to comprehend it.
Transcription is an extremely valuable tool for podcasters. You can use Transcription much more efficiently than listening to the entire episode for research.
What Should You Be Doing On Podcast Transcription?
Podcast transcription is an incredibly valuable service for your business. It allows you to scale up your marketing efforts and capture customers looking for more information about your brand.
But what exactly should you be doing on podcast transcription? Let’s look at some of the most important features you need to consider when working on podcast transcription.
Add Video Podcasts & Captions
In addition to being more accessible to people with hearing difficulties or who do not speak foreign languages, your audio and video podcast will also be easier to understand.
We watch videos without sound due to scroll culture. Adding captions to your podcast means your target audience can still enjoy your content without sound, which is critical especially if you have promotional content on your show.
Add Captions Subtitles
Many people mistakenly believe that captions and subtitles are the same, but they aren’t.
You can hear the dialogue and any other relevant audio or video in captions. Subtitles are meant for non-native speakers only. They communicate only dialog, not audio effects. The viewer can turn off closed captioning (CC). You cannot turn off a video with open captions as they are embedded in the video.
File Formats For Your Transcription
You can publish your transcript in various formats, and you will look at how others post theirs later. You can provide your Transcription as a downloadable file for your audience. This is the text you will publish on your website. It can either be a blog post or directly beneath the description of your podcast episode.
Searchditto makes it super easy to automatically add the transcript to all your episodes. So if you’re thinking of adding transcripts to your podcast but are worried about the amount of work that it would take to edit every single episode, you don’t have to searchditto automatically displays the transcript below each audio player.
For Video Captions: These files contain plain text subtitles or captions, sometimes called SubRip Subtitle files. They include start and end time codes so that the subtitles match the audio timing. Google indexes the SRT files, so they are also helpful for SEO. You don’t have to manually upload captions with SRT files, so you save time.
Manual Versus Automated Podcast Transcription
Transcription comes in two forms: manual and automated. Your choice depends on how much effort, time, and money you want to put into it.
Manual Transcription
You can either do this yourself or hire a transcriptionist to do it for you. Transcription is the process of listening to your audio and typing out what you hear. In a way that computers can’t, humans understand context, nuance, tone, and punctuation, so the transcript will be more natural and digestible and require much less editing. Takes a while to complete. Transcribing even short audio recordings by humans takes longer than you might expect. It can disrupt workflows and lead to delays.
Transcribing short audio recordings without AI can take more time than you expect, causing workflow disruptions or leaving you waiting for your final transcript hour of work and others by the length of audio.
Automated Transcription
You can download software that automatically transcribes your audio. The best transcription software is available online, and we’ll discuss the best option in a moment. You can automate Transcription in minutes. Software solutions are intuitive and user-friendly, so it doesn’t take long. It’s usually a lot less expensive than manual Transcription because you don’t have to pay for labor.
It is important to remember that, even though you paid for the original Transcription, you will still have to edit it before publishing. Automated transcriptions are often riddled with errors that do not reflect the original recording.
The best option in our opinion is to start with an automated version to get the bones of it, and then have someone manually tweak it, add links and call to actions. Best time and money spent hands down.
In What Places Should Podcast Transcription Be Included?
Depending on your show and your listeners, you might pick one of the following options for making your episode transcriptions available.
Every episode’s page. The Transcription of your show can be posted directly beneath your show notes as a text file. This way, your Transcription is instantly accessible, and listening audience members can take advantage of it.
Transcripts on a dedicated page. There is a possibility of creating a separate page for your transcripts – this would function as a kind of archive or bank for all of your transcripts, allowing your audience to access them in one place.
The transcripts can be downloaded. Some podcasters prefer to provide their transcripts as a PDF or Word Doc for download by their listeners. Although PDFs and Word docs are not SEO-friendly on your website, you can use them on your podcast if you want. When you use searchditto, you have the option to have a download button automatically added below each episode.
How Can You Get Started With Podcast Transcription?
You can do it yourself by writing a podcast transcription.
Podcast transcriptions are easy to write if you listen to them and write down what you and your guests say. However, having to stop and rewind a 30-minute episode can take a long time. The majority of podcasters decide to focus on producing new episodes after transcribing a few podcast episodes.
Use Voice typing App: To speed up the recording process, you can use a voice-to-text app that will type everything you say automatically. During recording, the app captures the audio and converts it to text for you. However, it still needs to be cleaned up.
If you are uncomfortable doing it yourself, you can hire someone to transcribe your podcast episodes. However, the cheapest service is $0.50/minute of audio, which is five times more expensive than our automated service. It’s an extremely expensive option. It’s more expensive to hire native speakers than to hire our automated service (and you need them).
What Are The Benefits Of Podcast Transcription?
The benefits of podcast transcription are numerous, but here are some of the main ones:
Maintain Accessibility
Podcast transcription allows you to keep your content as accessible as possible. Suppose you use a voice-activated search engine or even a podcast player that automatically plays all episodes. In that case, the Transcription is ready for you to dig into when it’s convenient. If you’re not using any of those features, you can easily embed the Transcription in your website or blog post. You can also use it as an additional medium for promoting your content and services.
In addition, some people prefer to read the content rather than listen to podcasts due to their varying learning styles. Transcribing, therefore, makes your content more accessible and increases your audience. You shouldn’t exclude anyone if your goal is to attract and grow your audience.
You can find out more about podcast accessibility here and on our article here.
Get More Attention And Boost SEO With Podcast Transcripts.
You can use search engine optimization (SEO) to boost your podcast’s rankings on Google and other search engines. Search engines cannot crawl audio content effectively, but you can increase your search engine rankings by transcribing podcast content.
You can utilize this perk to market your podcasts and build brand awareness if it has a specific topic or promotes your business. The transcript’s content will boost your podcast SEO and help more listeners discover your podcast.
Creating A Useful Resource for your team as well
A podcast transcript isn’t just beneficial for your audience – it can also benefit you and your team. Marketing professionals can use podcast transcripts as a basis for blogs or interviews, so you and your team can help too. You can also find and pull quotes from transcripts that you can post on social media to get more attention and traffic to your podcast and site.
Searchable transcripts and audio stream with searchditto can be particularly helpful in accomplishing these objectives. You can search for transcripts and listen to audio sections simultaneously with dynamic display transcripts, which allows you to explore the transcripts and listen to audio sections simultaneously. Your transcript can be edited by collaborators, just like on Google Docs.
Increased Revenue
Podcast transcription is a great way to increase your revenue. You can sell your transcriptions as a subscription service or offer them as an add-on to your existing services. Either way, it’s great to get paid for your work!
Better Online Presence
If you’re an established company or professional who already has a strong online presence, podcast transcription may be just what you need to take your business to the next level!
It’s important for any business owner or professional to have a consistent message on their website and social media profiles so that people know who they are and what they do without having to read through any pages of text or images before they can get started with their search engine optimization (SEO) efforts.
Higher Conversion Rates:
People like hearing things they can’t read in text form, so if you’ve got an interesting case study or interview, chances are your audience will be happy just listening to the audio version instead of reading it from a transcript.
More Targeted Ads:
If you’re looking for new customers through podcasts, this is a great way to target them and sell them products or services after listening to an episode. You can even use these ads as lead generation tools for other forms of marketing like email campaigns or website sales pages.
Who Can Help You With Podcast Transcription?
Searchditto.com has a built in integration with several transcription services like otter.ai. At the time of writing this article, Otter.ai has a package that offers 100h/month of transcription for $99/year. that’s crazy cheap, and the quality is quite good.
When you combine otter.ai and searchditto, you can get transcription created and setup on your podcast website at just the click of a button, saving you a huge amount of time and money.
Conclusion
In conclusion, podcast transcriptions offer several benefits. They make your content more accessible to a wider audience, including those who are deaf or hard of hearing.
They also make your content more searchable when coupled with seardchditto, leading to more listeners. And finally, transcriptions can help you better understand your content and correct any errors.
Using searchditto will help you transcribe your podcast episodes fast, easily, and accurately, as it includes a Podcast audio to text tool. In addition to creating transcripts in minutes, searchditto integrates with Otter.ai, so you don’t have to hire a transcriptionist or spend hours transcribing yourself.
Take advantage of podcast transcription to boost your SEO today. Get started risk-free now and find out how they can help you. Searchditto is the most powerful tool to supercharge your podcast. Check out searchditto if you want to boost your podcast’s search engine optimization with transcripts.
