Are you looking for information on how to start an internal podcast for your company? you’ve come to the right place!
it’s a great way to improve communication and collaboration within your company!
Podcasts are a great way to share information and build relationships within an organization. An interior company podcast is just a private podcast meant for internal communication. It isn’t available online. It is only distributed to a specific group of people. The private podcast feed isn’t available anywhere online.
Internal podcasts are a great way to keep your team engaged, keeping them up-to-date with the latest news, industry trends, and more. And by making it a regular occurrence, you’ll be able to provide valuable information that might otherwise be overlooked.
There are several benefits to using internal podcasts for communication within a company. They can help increase engagement, streamline communication, and improve productivity by reducing time spent in meetings.
The internal podcast can also be a powerful tool for fostering a company culture and employee engagement. This blog post will give you some steps to start an internal podcast for your company and its benefits.
Benefits of Internal Company Podcasts
A podcast can be a great way to communicate with your staff engagingly and conveniently. They encourage people to act rather than skim through and then forget announcements. These four reasons convince you that support private podcasts is an excellent internal communication method.
Podcasts are more engaging.
When you need to communicate with your team quickly, email may not be the best option. Inboxes are often so full that important messages can get lost. You may also have a digital announcement board. Although text-based announcements are often ignored, they may be worth considering. A voice recording can be more engaging than a text email and takes less time to absorb. When you talk naturally, other people will more likely pay attention to your words.
Podcasts are convenient
Podcasts are a convenient way to consume content, as they can be listened to at any time and location. It makes them ideal for people with busy schedules. Additionally, podcasts can help reduce screen fatigue, which is increasingly common as more work and social interactions happen online. Taking a break from looking at a screen can help people feel more energized and ready to work.
Used to measure what's working.
Podcast analytics is a valuable tool for understanding which episodes are most popular. It can help you understand what content is most popular with employees so that you can spend more time creating similar content in the future. You can ask for honest feedback about the podcast if your message isn’t understood.
Great way to build company culture
Strong company culture is essential for keeping your employees feeling engaged and appreciated. A podcast can aid in reinforcing the bonds between people within your company. For instance, the CEO can address staff directly. Listening to podcasts can build trust and a sense of connection between listeners and those in the company.
Podcasts can be an effective way to have difficult conversations. Audio can convey more nuance and accuracy of tone than text. It can help explore essential topics in depth
How to Start an Internal Company Podcast
You can start an internal company podcast the same way you would any other type of show. You should restrict access to that content to your organization’s employees. It will make it easier for your team to share confidential information without worrying about unauthorized access. Getting started with a podcast within your company requires a few steps.
Start with a strategic plan.
It’s essential to have a strategic plan in place when starting a podcast. Be clear on why you’re doing it: What are you trying to achieve? Does your company have a specific goal in mind? Is it something that will help your team get more efficient or better at what they do?
Be specific about what you want to achieve: If you’re unsure what to get from starting an internal podcast, write down some goals. An example of how private podcasts are used internally within a company is as follows:
- Supporting and encouraging team members’ career growth
- Facilitating the onboarding and training of new employees
- Maintaining consistency in achieving quarterly objectives
- Support the sales team by providing tips and advice
- Retaining and attracting high-quality employees
- Improve remote communication to cut down on meeting time
Identifying what you want your podcast to accomplish is an excellent place to start. For example, if you’re going to increase brand awareness for your company, then create a specific goal for your podcast (e.g., increase sales by 10%).
The next step is determining what kind of content you will produce to reach that goal. What is the best format? Will there be guests? Which topics will you discuss/ cover?
It is vital to consider making podcast accessibility on the significant podcast listen-to apps and your podcast website. It will ensure that your episodes are accessible to the broadest possible audience.
Build a production team
An internal podcast can be produced with the help of a team, especially if there are other responsibilities at work. Delegating tasks to other people can help lighten your workload and allow you to focus on different aspects of the podcast. When choosing team members, try to select people with skills or experience related to their role on the team. It will help ensure that the podcast is produced efficiently and effectively.
The production process for an internal company podcast can be divided into these areas:
Research and note preparation, Guest outreach and coordination, Recording, Editing, Publication, and Marketing.
An individual with a charismatic and outgoing personality would be an excellent host for your organization. This person would be responsible for recording the episode while someone else handles all the planning. Planning out a complete workflow for private podcasting may be helpful. Make a list of all the steps you need to take to create an episode. Make sure every little task is broken down and delegated appropriately.
Set a budget for your podcast
The podcasting process is similar to other forms of content creation in that what you pay for is what you get. If you want to increase your show’s success, you can spend a few dollars on improving the quality of your content and production. You should create a budget for how much people will spend on your internal company podcast if you are in a leadership position. Someone with that authority should give you a budget if you are not in a leadership position. Two figures need to be determined:
You will need to figure out how much you can spend on podcasting equipment and a podcasting space to get started. You may have to pay a per-episode fee if you hire an outside editing service. While it’s possible to handle everything in-house, an external editing service may charge for each episode.
Create an approval process:
Creating a process for each episode approval is helpful since your internal company podcast serves as a communication tool that supports your organization. Your leadership team must review each episode and approve it to ensure that the host and guests do not say anything inappropriate and that corporate communications follow the company’s overall messaging. Use these tips as your guide for creating an internal podcast for your company:
- Create a team consensus about what is acceptable for distribution.
- Create a set of guidelines for contributors, managers, and executives on how they should communicate during the production process.
- Develop clear guidelines for contributors about what is expected of them when submitting content for review by management or executives before airing (e.g., length of recordings, number of episodes per week).
Prepare your recording space.
Recorded audio quality will be poor if episodes are recorded in a cubicle or break room. To achieve optimal audio quality, choose a recording space with good acoustics. It is vital to record episodes with clear audio to avoid any challenges that may come with editing due to echoing or background noise.
You should choose a recording space that meets the following criteria:
- There should be very few reflective surfaces. Hard surfaces will reflect sound and create an echo. Cover hard surfaces with blankets, rugs, and pillows to decrease reverberation.
- There’s a delay between the source and the echo if sound travels far and reflects. Small rooms reduce the delay.
- There should be no traffic. Low traffic is sufficient. Passing traffic should not be present.
- A small amount of ambient noise can make editing more difficult. It’s best to edit in an area that is as quiet as possible. Listen for conversations, traffic, HVAC systems, and telephones that can make noise.
Get some podcasting tools.
The right podcasting tools will help you create an excellent show without spending thousands. These things are probably not lying around, so you’ll have to purchase them. You’ll need to gather some basic equipment to start a company podcast. Here’s a quick rundown of what you’ll need:
A microphone – this is essential for recording your podcast. There are many types of microphones available, so you’ll need to choose one that’s right for your needs.
A mixer helps control the sound of your recording and ensures that your microphone is working correctly.
A pop filter helps reduce the amount of background noise in your recording.
Headphones are essential for monitoring the sound of your recording and editing purposes.
A mic stand helps keep your microphone in place and reduces the risk of background noise.
Recording and editing software: This will allow you to record your podcast and edit it before you publish it.
A podcast hosting platform: This is where you’ll host your podcast episodes and make them available for people to listen to.
Outsource the parts
With this essential equipment, you’ll be ready to start recording your company podcast. Outsourcing complex parts of podcasting to someone else will keep you motivated to keep churning out episodes. Outsourcing complex parts can be one of the most effective ways to keep yourself motivated to keep podcasting.
Editing your recordings, for instance, takes a lot of skill and effort. If you’re creative, it may not seem easy to deal with this technical aspect. It would be wise to outsource it to someone or service capable of doing it well if that sounds like you. There is a good reason why this task is commonly outsourced. Hiring a professional to help with your podcast can take your show to the next level. They can help find and invite guests, narrate content, and promote. It can free up your time to focus on other aspects of the show and help make your podcast more successful.
It would help if you also considered outsourcing podcast:
Audio and video editing. Outsourcing your audio and video editing can be a great way to save time and money. Some companies offer these services and can often do a better job than you could.
Podcast hosting. There are many podcast hosting platforms available that can host your podcasts on their servers without any effort. It is beneficial if you have multiple podcasts and want to have them readily available for growing podcast listeners.
Audio production (e.g., background music). If you want your podcast to sound professional, consider hiring an audio producer or music composer to create background music. These specialists can help make your podcast sound polished and engaging.
Start recording your first episode.
Initially, you may feel anxious about recording your first podcast episode, but that will soon fade. Eventually, producing new episodes will become more enjoyable, quicker, and more accessible.
To ensure a successful podcast, take some time to prepare before pressing the record button. Depending on your preference, it may involve writing a detailed script or just creating a few notes. If you are conducting an interview, have plenty of quality questions ready for your guest. Relaxation is key. If you make a mistake, don’t worry! You can always edit it out later. If a sentence sounds awkward, feel free to rephrase or restart it.
Edit your episode
During the editing phase, you can use your editing software to remove sounds that are not desired, such as background noise and long pauses. You can also reduce mistakes, such as poor word choices and improve the overall sound quality. This is what turns a basic conversation into content that is more engaging for your audience.
Don’t be afraid to add extra media to the recording, such as music, special effects, or audio clips from news or media. It’s an excellent branded experience to end each episode with an introduction and outro. It may be beneficial to have someone in your organization record a message in advance if they have a unique perspective on a particular topic.
Track your metrics and promote your show
As an internal company podcast, promoting your show to your team is vital to engage remote workers and new hires. Doing so will create a sense of unity and connection among employees. Additionally, upgrading your podcast will increase its visibility and encourage others to give it a listen.
It must update everyone in the organization on the latest developments. The best way to ensure this is to send out a company-wide email utilizing all available communication channels. If necessary, a Zoom meeting can be arranged to ensure everyone is on the same page.
Track your show’s metrics next:
- Subscribers
- engagement
- listens/downloads
Your podcast host should provide all the data you need to evaluate.
How Internal Company Podcasts Work
First, you must create a private RSS feed for your internal podcast. These are similar to regular podcasts (which are public RSS feeds). Podcast apps that support private podcasts.These public feeds are unavailable on directories such as Apple Podcasts, Google Podcasts, or Spotify. Instead of being open to everyone, private internal podcast feeds are invite-only. Here’s how it works:
- When people sign up, you use their email address.
- The podcast is then accessed via a unique RSS feed link.
- If they subscribe, they’ll receive new episodes as soon as they’re published.
- To listen to the episodes offline, they can download them.
- Private internal podcasts cannot be shared or accessed without your permission.
With Captivate’s private feeds, subscribers can subscribe easier (without sacrificing security.) Private subscribers usually need to enter a username and password to listen to audio.
Final Thought
Do you want to start an Internal Company Podcast but don’t know where to begin? Searchditto is here to help. The Searchditto plugin can quickly discover and search for audio content. It is compatible with all major podcast players and requires no additional editing or uploading. This plugin provides a powerful search feature for keywords, making it easier for listeners to find and enjoy your content. Make it easy for listeners to find the episodes they want from your searchable audio library. It will improve their experience and increase your subscribers.
If you’re thinking about starting an internal company podcast, there’s no time like the present. Like anything else, it will take time and effort to get things up and to run smoothly. But the sooner you start, the sooner you’ll have a successful show.
