There is no doubt that content is king in the online world. However, what happens when you have a lot of content and not enough time to produce new content? You recycle it! Repurposing content is a great way to give your old content a new life and reach a new audience.
This guide will teach you everything you need to know about repurposing content, from the benefits to the best ways to recycle your content.
What Is Content Repurposing?
Content repurposing is the process of taking one piece of content and turning it into multiple pieces of content. For example, you could make a blog post and turn it into an infographic, a video, or even an ebook.
Blogs are written with a specific aim and target audience in mind, but these may fluctuate over time. During this stage, you’ll need to repurpose. Repurposing content simply means adding more value or substantially changing your material to improve it.
That definition may seem broad, but that’s because recycling content occurs in various forms. By repurposing your content, you may expand the reach of your blog and open up new avenues for communicating with the current climate. You might also use it to add value to a blog by reaching a new audience and providing fresh ways to emphasize and adapt your message.
Repurposing your content allows you to reach a larger audience with the same message. It also allows you to change your message slightly to appeal to a different audience or add new information as it becomes available.
When you repurpose your old blog content you save time because you won’t have to start with a new one from scratch.
Benefits of repurposing content
There are many benefits of recycling content, but these are a few of the most significant:
1) Get an SEO boost.
When you recycle content, you have the opportunity to update it with new information, including new keywords and phrases. This gives your old content a chance to rank higher in search engine results pages (SERPs).
The higher your content ranks, the more traffic you’re likely to get. And the more traffic you have, the more opportunities you have to turn those visitors into customers or clients.
2) Reach a new audience.
You can reach a whole new audience by recycling outdated material and giving it a fresh spin. For example, if you wrote a blog post about a new product, you could turn it into a video and share it on social media.
This would allow you to reach people who prefer to consume content in video format. And if those people share your video, you’ll reach an even larger audience.
3) Reinforce your message
When you repurpose content, you can reinforce your message by presenting it in different formats. This allows you to reach different audiences or simply appeal to those who prefer certain types of content over others.
For example, if you have a blog post that was popular, consider turning it into an infographic or a video. This will help you reach people who prefer visual content or those who prefer to consume information in a different format than they originally did. It also allows you to drive home your point by presenting it in a different way.
4) Drive more traffic
Content repurposing can also help you drive more traffic to your website or blog. Creating different types of content can attract new readers or viewers who may not have found your site otherwise.
For example, let’s say you have written a blog post about a new product. You could create a video to go along with the blog post and post it on YouTube to grow your subscribers. Then, you can include a link to the blog post in the video’s description. This will help you reach a wider audience and attract new visitors to your site.
5) Gain extra authority
Publishing quality content in different places about the same topic can help you become known as an expert to others in the industry. If you’re the go-to person for a particular topic, people will be more likely to come to you when they have questions or want to learn more.
You can become an expert on your topic by repurposing content in the following ways:
- Create an eBook: Compile a bunch of your blog posts into an eBook that people can download. This is a great way to show your expertise on a topic and get people to opt into your email list.
- Create an online course: Turn your blog posts into an online course. You can use a platform like Udemy or Teachable to host your course and charge people to take it.
- Give a webinar: Teach people about your topic by hosting a live webinar. You can promote your webinar to your email list and social media followers.
6) Save time
One of the best benefits of recycling content is that it saves time. Creating new content from scratch can take a lot of time and effort. But when you repurpose old content, you can save yourself a lot of time and energy.
For example, consider turning it into an infographic if you have a blog post that’s performing well. This will take less time than creating a brand new infographic from scratch.
7) Get more mileage out of your content
When you recycle content, you can get more mileage out of it. This is especially true if you update your content regularly. Recycling your content ensures that your audience always has something new to read or watch. This can keep them returning for more and help you build a loyal following.
The benefits of repurposing content are many. Recycling your content saves time and money, reaches a new audience, and builds a loyal following. So what are you waiting for? Start repurposing your content today!
How to Decide Which Content to Recycle
If you’re wondering how to decide which content to recycle, there are a few things you’ll want to keep in mind. Here are a few tips:
Know Your Purpose
Always start with a clear purpose in mind. The type of content you create will be dictated by your goals. So before you start recycling content, take some time to think about what you want to achieve.
Are you trying to reach a new audience? Are you trying to build authority? Are you trying to generate leads? Once you know your purpose, deciding which content to recycle will be easier.
Audit Your Existing Content
Start by auditing your existing content. Look at what’s performing well and consider how you can repurpose it to achieve your goals.
You can use Google Analytics to see which blog posts get the most traffic. You can also use social media analytics tools to see which pieces of content are being shared the most. The content that’s performing well is a good candidate for repurposing.
Think about why the content is doing well. Is it because it’s informative? Entertaining? Inspiring? Once you know what makes the content successful, you can keep that in mind as you repurpose it.
Find Evergreen Content
When you’re looking for content to recycle, try to find evergreen pieces. Evergreen content is the type of content that’s always relevant, regardless of the date it was published.
For example, a blog post about “10 Tips for Saving Money” will be just as relevant in a year as it is today. But a blog post about “The Best Black Friday Deals” will only be relevant for a short period.
Evergreen content is ideal for repurposing because you can update it and keep it relevant without starting from scratch.
Repurpose High-Performing Content
Once you’ve audited your existing content and found some evergreen pieces, it’s time to start repurposing. When you’re repurposing content, it’s important to focus on quality over quantity. It’s better to have a few pieces of high-quality content than much low-quality content.
To get started, choose one or two pieces of high-performing content and start brainstorming ways to repurpose them. Here are a few ideas:
- Create an infographic
- Turn a blog post into a video
- Write a guest post for another website
- Create an eBook
- Turn a podcast into a blog post
- Record a webinar
The sky’s the limit when it comes to repurposing content. So get creative and think outside the box. The more unique your content is, the more likely it is to stand out from the crowd.
By following these tips, you can quickly and easily find content to recycle. Just remember to keep your purpose in mind and focus on creating high-quality content. You can easily breathe new life into your old content with a little effort.
How to Repurpose Content
Repurposing your content entails reusing one asset in a different context. Take a look at your stats to see whether repurposing existing material for various platforms is an option. Keep track of what works best and develop creative ways to continue giving value to your diverse target audiences.
If you believe there’s no way to repurpose the content you have or will acquire, there is most likely a solution. We’ll go over a few solutions below.
How To Repurpose Blog Content
If you’ve been blogging for a while, you’ve probably accumulated quite a bit of content. And if you’re just starting, you may not have enough content to justify creating other types of content.
Fortunately, there are several ways to repurpose your blog content so you can get more mileage out of it. Here are a few ideas:
1) Create a YouTube video.
The great thing about YouTube is that it’s a visual platform. So if you have a blog post that’s heavy on text, you can turn it into a video to reach a new audience.
To do this, simply read your blog post out loud and record it with a webcam or smartphone. You can also add slideshows, images, and other visuals to make your video more engaging.
2) Create an infographic.
If you have a blog post that’s chock-full of data, you can turn it into an infographic. People love infographics because they’re visually appealing and easy to digest.
To create an infographic, start by choosing a template. Then, add your data and visuals. Once you’re done, share your infographic on social media and other websites to get more exposure.
3) Turn it into a podcast.
Podcasts are becoming increasingly popular, so why not turn your blog content into a podcast? This is a great way to reach people who prefer to listen to content instead of reading it.
To do this, simply record yourself reading your blog post. Then, upload the recording to a podcast hosting platform like iTunes or Stitcher.
4) Create an eBook.
If you have a series of blog posts on the same topic, you can turn them into an eBook. This is a great way to provide more value to your readers.
To create an eBook, start by compiling all of your long-form blog posts into one document. Then, format the eBook and add a cover. Once you’re done, share it on your website or give it away as a lead magnet.
5) Extract thought leadership quotes
If you have an interview or guest post on your blog, you can extract quotes from it to create social media posts. This is a great way to get more exposure for your blog content.
To do this, simply choose a quote from your blog post and share it on social media. You can also add your commentary to the quote to add more context.
6) Create a SlideShare presentation.
SlideShare is a great platform for repurposing content. You can take your blog content and turn it into a SlideShare presentation. This is a great way to reach people who prefer visual content.
To create a SlideShare presentation, start by choosing a template. Then, add your content and visuals. Once you’re done, share your presentation on social media and other websites. ***
Repurposing Content for Social Media
Social media is a great platform for repurposing content. You can take your existing content and turn it into social media posts. This is a great way to reach a new audience. Some of the best content to repurpose for social media includes:
1) Use old images as post backgrounds.
If you have old images you’re not using, you can turn them into post backgrounds. This is a great way to add some visual interest to your posts.
To do this, simply upload an image to a social media platform like Canva and add some text over it. You can also use quotes or other images to create more visually appealing posts.
2) Post snippets of existing video content
If you have existing video content, you can post snippets of it on social media. This is a great way to give people a taste of your content and get them interested in watching the full video.
To do this, simply upload a video to a social media platform like YouTube or Vimeo. Then, choose a scene from the video and share it on social media.
3) Post user-generated content
The best way to get people to share your content is to post user-generated content. This is content that your fans and followers have created.
To find user-generated content, simply search for your brand or product on social media. You can also use hashtags to find relevant content. Once you’ve found some content, share it on your own social media channels.
4) Repost social media content from your other profiles
You can repost content from one profile to another if you have multiple social media profiles. This is a great way to get more exposure for your content.
To accomplish this, simply choose a post you want to promote and share it on your other social media platforms. Make sure to credit the source.
5) Create new infographics
If you have existing blog content, you can create new infographics from it. This is a great way to reach people who prefer visual content.
To create an infographic, start by choosing a template. Then, add your content and visuals. Once you’re done, share your infographic on social media and other websites.
How To Repurpose Podcasts
Podcasts are a great way to repurpose content. You can take your existing content and turn it into a podcast episode. This is a great way to reach a new audience. Some of the best ways to repurpose content for podcasts include:
1) Record your podcast sessions for social media.
One of the best ways to repurpose content is by recording your podcast sessions and posting them on social media. This will allow your audience to listen to your content differently and help you reach a new audience.
The key to making this work is ensuring that your podcast audio is high quality. You don’t want your audience to listen to a fuzzy recording.
2) Create transcripts of your podcasts
Another great way to repurpose podcast content is by creating transcripts of your episodes. This will allow people to read your content if they prefer that format.
You can also use transcripts to create blog posts or articles. This is a great way to reach a new audience with your existing content.
3) Embed your podcasts into your blog posts
You can embed your podcasts into your blog posts, which is a great way to get more eyes on your content. This also allows people to listen to your podcast while they’re reading your blog post, which can be helpful if they’re commuting or multitasking.
To do this, simply copy and paste the embedded code for your podcast into your blog post. You can find this code by clicking your podcast player’s “share” button.
Conclusion
Content repurposing is a great way to get more exposure for your content. It allows you to reach a new audience and increase your engagement. There are many different ways to repurpose content, so experiment and find the ones that work best for you.
If you need professional help with content repurposing or any other aspect of your content marketing, contact Searchditto. Our team of experts can help you create a content strategy to help you achieve your business goals.
